S

Sanctum

Investor Data Room

Market Analysis

TAM, SAM, SOM & Market Validation

Market Opportunity

Total Addressable Market (TAM)

$5.6 Billion

Global adult content creator economy

  • 3.2M+ active creators worldwide
  • Growing 18-22% annually

Serviceable Addressable Market (SAM)

$840 Million

BDSM/kink creator segment (15% of market)

  • 480K+ active BDSM creators globally
  • Growing 25% annually (faster!)
  • ZERO direct competitors

Serviceable Obtainable Market (SOM)

$17M - $42M

Target Year 3 revenue (2-5% market penetration)

  • 8,500 - 20,000 active creators
  • Conservative, achievable goals

Market Validation

Existing Market Size

OnlyFans

$5.5B revenue (2022)

3M+ creators

Fansly

$200M+ ARR

estimated

Throne.com

$50M+ raised

500K+ wishlists

BDSM Market Growth

25% Faster

BDSM market growing 25% faster than general adult content

FetLife Users10M+
Obedience Downloads1M+
BDSM Creators480K+

Target Customer Segments

Primary: BDSM Content Creators

Demographics

25-45 years, 70% female/non-binary, global

Psychographics

Sexually open, entrepreneurial, community-oriented

Pain Points

Payment bans, high fees, lack of niche community

Acquisition

BDSM subreddits, FetLife, Twitter, Discord

Secondary: Buyers/Supporters

Demographics

28-55 years, 80% male, higher disposable income

Psychographics

Seeks authentic BDSM content, values consent

Behavior

Spends $50-200/month on content subscriptions

Motivation

Community connection, exclusive content