S

Sanctum

Investor Data Room

Go-to-Market Strategy

Bottom-Up, Community-Driven Growth

Strategy Overview

Our go-to-market strategy is bottom-up and community-driven. We focus on quality creators who bring their existing audiences, creating organic network effects.

Blended CAC

$80-100

Below industry average

Payback Period

3 months

Industry leading

LTV:CAC

50:1

Exceptional ratio

Growth Phases

1

Phase 1

Beta Launch

Timeline

Months 1-3

Target

100 hand-picked creators

Key Strategies:

Direct outreach to influencers
Zero fees for 6 months (incentive)
White-glove onboarding
Focus on quality over quantity
2

Phase 2

Community Growth

Timeline

Months 4-12

Target

1,000 creators

Key Strategies:

Referral program (5% lifetime commission)
Organic: BDSM subreddits, FetLife, Twitter
Content marketing & SEO
Influencer partnerships
3

Phase 3

Scale

Timeline

Year 2+

Target

5,000+ creators

Key Strategies:

Paid acquisition (Twitter, Reddit ads)
Accelerate referrals
International expansion
Mobile apps (iOS/Android)

Acquisition Channels

ReferralsCAC: $35
40%
Organic/CommunityCAC: $45
25%
Content/SEOCAC: $60
15%
InfluencerCAC: $75
10%
Paid AdsCAC: $100
10%

Referrals drive 40% of growth because creators in this community know and trust each other. Our 5% lifetime commission creates powerful viral loops.

Key Milestones

6 Months

  • 100 beta creators
  • 1,000 users
  • $5K MRR

12 Months

  • 1,000 creators
  • 15,000 users
  • $50K MRR
  • Break-even

36 Months

  • 10,000+ creators
  • 200,000+ users
  • $3.5M MRR
  • Series A ready