S

Sanctum

Investor Data Room

Go-to-Market Strategy

Bottom-Up, Community-Driven Growth

Strategy Overview

Our go-to-market strategy is bottom-up and community-driven. We focus on quality creators who bring their existing audiences, creating organic network effects.

Blended CAC

$80-100

Adult-vertical competitive

Platform Rev Payback

12-18 mo

Revenue is not the thesis

Asset Value / Creator

$5-10K

Comparable acquirer pricing

Growth Phases

1

Phase 1

Beta Launch

Timeline

Months 1-3

Target

100 hand-picked creators

Key Strategies:

Direct outreach to established BDSM creators
Zero fees forever — our core differentiator
White-glove onboarding and migration support
Focus on quality over quantity
2

Phase 2

Community Growth

Timeline

Months 4-12

Target

1,000 creators

Key Strategies:

Creator referral bounties (flat per-activation payouts)
Organic: BDSM subreddits, FetLife, Twitter/X
Content marketing & SEO for vertical keywords
Key-creator contracts and partnerships
3

Phase 3

Scale

Timeline

Year 2+

Target

5,000+ creators

Key Strategies:

Paid acquisition (adult-friendly ad networks, TrafficJunky, select Reddit/X)
Launch featured-creator and promoted-post revenue products
International expansion
Mobile apps (iOS/Android)

Acquisition Channels

ReferralsCAC: $35
40%
Organic/CommunityCAC: $45
25%
Content/SEOCAC: $60
15%
InfluencerCAC: $75
10%
Paid AdsCAC: $100
10%

Referrals drive 40% of growth because creators in this community know and trust each other. Flat per-activation bounties (funded from raise) pair with the zero-fees pitch to close referrals fast.

Key Milestones

6 Months

  • 100 beta creators
  • 1,000 users
  • Product-market fit

12 Months

  • 1,000 creators
  • 15,000 users
  • Referral loop proven
  • Launch promoted-post revenue

36 Months

  • 10,000+ creators
  • 150,000+ users
  • $6-7M ARR
  • Acquisition-ready scale