Sanctum

Investor Data Room

Competitive Analysis

Secure

Competitive Analysis

Market Positioning & Competitive Moats

Key Insight

There is NO direct competition = Blue Ocean Opportunity

Obedience proves demand (1M+ downloads) but is free. We're the ONLY platform monetizing BDSM gamification while providing full creator monetization tools.

Competitive Landscape

OnlyFans

Threat: Medium

Market Share: 70-75%

Strengths:

Brand recognition
Network effects
Integrated payments

Weaknesses:

20% fees
Payment bans
Generic platform
NO gamification

Fansly

Threat: Medium

Market Share: 5-8%

Strengths:

Lower fees (12.5%)
Referral program

Weaknesses:

Smaller network
Payment ban risk
NO gamification

FetLife

Threat: Medium

Market Share: N/A (social)

Strengths:

10M+ BDSM users
Massive community

Weaknesses:

NO monetization
Dated interface
Social network only

Obedience App

Threat: Low

Market Share: N/A (task app)

Strengths:

1M+ downloads
Proven task tracking
Strong engagement

Weaknesses:

FREE (no monetization!)
Standalone app
No content platform

KEY INSIGHT: Validates our market but we monetize it!

Our Competitive Moats

First-Mover in Niche

Very High

No direct competitor serving BDSM community exclusively

Payment Processing Innovation

Very High

Eliminates #1 pain point. Cannot be "deplatformed"

🔥 Monetized Gamification

Very High

ONLY platform monetizing BDSM gamification. 9-12 month lead.

Community-Driven Design

High

Built by insiders. Trust = higher retention

Feature Comparison Matrix

Feature	OnlyFans	Fansly	FetLife	Obedience	Sanctum
Content Sales	✅	✅	❌	❌	✅
Subscriptions	✅	✅	Basic	❌	✅
BDSM Roles	❌	❌	✅	✅	✅
Payment Flexibility	❌	❌	N/A	N/A	✅
Task System	❌	❌	❌	✅	✅ + Monetized
Gamification	❌	❌	❌	✅	✅
Reward Marketplace	❌	❌	❌	✅	✅ + Monetized
Messaging	✅	✅	✅	❌	✅

Sanctum has more features than any competitor, and our gamification system is unique in the monetization space.